2019年,全球户外电力设备市场价值223.2亿美元,预计在预测期内复合年增长率为3.4%。市场增长的因素包括全球住房和建筑活动的增加、消费者支出的激增以及娱乐和休闲活动的重大变化。此外,技术、负担能力和贸易活动等其他因素也有望在塑造市场潜力方面发挥重要作用。
The future of the market is dependent on电池technology and the use of robotics. Powered equipment has a low operating cost, use cleaner energy, and are well suited for both residential and the commercial sectors. The adoption of robotic lawnmowers is expected to increase over the coming years, due to price reduction, improvement in the technology, and ease of use.
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Growth Drivers
Consumer preference for green spaces such as gardens and lawns is growing significantly in urban areas. Several consumers across the region are experimenting with innovative ways to bring urban greenery into the mainstream cities. Cities are creating greener spaces to create more comfortable and environment-friendly places to live. Green spaces in urban areas bring more competitive, and broader economic and environmental benefits driving the need for outdoor power equipment.
Do it Yourself (DIY) attitude is the rising trend contributing towards the surge in adoption of devices. The availability of several types of equipment with ergonomic designs led to an increase in the demand for outdoor power equipment across the globe. Stringent regulations regarding periodic maintenance of gardens and properties in private and community premises create preferences for outdoor power equipment in the DIY market.
市场主要根据设备、电源和地区进行细分。
By Equipment |
按电源 |
按地区 |
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根据设备的不同,户外电力设备市场分为割草机、修边机、鼓风机、耕耘机、抛雪机等。预计在预测期内,锯木业将出现显著增长。由于消费者更喜欢无绳设备,市场上的供应商推出了可互换电池,并提供了两个电池,使一个电池充电,而另一个正在使用的设施。因此,对无绳户外电力设备的需求预计将出现可观的需求。
Based on the power source, the outdoor power equipment market is bifurcated into fuel and electric powered. In 2019, the electric-powered segment accounted for the largest share. The growth is attributed to advancements in battery technology, the development of high-performance long-lasting batteries, coupled with urbanization and government-backed construction projects. In addition, with the increasing consumer preference for green technology, the demand for electric-powered equipment is expected to witness substantial growth.
在地理上,户外电力设备市场分为北美、亚太、欧洲、拉丁美洲、中东和非洲。北美是最大的收入贡献国,其次是欧洲和亚太地区。2019年,北美市场占全球市场的40%以上。仅在美国就有50多家公司在运营。这使得竞争更加激烈,从而成为一个进入壁垒。然而,一些设备的制造成本很低,而且,购买者也变得注重质量。随着制造商之间竞争的加剧,产品创新和差异化程度的提高,竞争对手之间的竞争也越来越激烈。外部替代产品或服务的威胁较低;但是,在预测期内,现有设备可以由技术先进的型号替代。
与市场上的其他产品一样,电子商务也已经蚕食了户外电力设备行业。消费者更喜欢网上购物,因为购物方便,而且平台提供的产品种类繁多。一些电子零售商也推出了在线咨询,帮助客户选择最适合自己需求的设备。这也使得制造商通过在线渠道直接销售产品,从而提高了利润率。亚太地区的市场由基础设施和住宅建设项目共同推动。中国和印度等国在基础设施建设、智慧城市和城市规划方面投入了大量资金。此外,不断增长的城市化和建筑活动的增加为在该地区运营的小型和大型企业提供了机会。
The prominent players operating in the market include Briggs & Stratton Corp., Ariens Company, Stanley Black & Decker, Inc., AL-KO KOBER GROUP, Husqvarna AB, Schiller Ground Care, Yamabiko Corp, Techtronic Industries Company Ltd, Emak S.p.A., Honda Motor Company, Ltd., Excel Industries, Inc., CHEVRON (China) Trading Co., Ltd., Andreas Stihl AG & Company KG, MTD Holdings Inc., and Makita Corp.