Point of Purchase Packaging Market Share, Size, Trends, Industry Analysis Report, By Material (Glass, Paper, Plastic, Metal, Others); By Product (Pallet Display, Endcap Display, Floor Display, Counter Display, Side Kick Display, Others); By Industry; By End-Use; By Regions; Segment Forecast, 2021 - 2028

Report Summary

全球购买点包装市场规模在2020年的130亿美元上价值，预计预测期内的CAGR成长为5.9％。购买包装解决方案越来越多地被零售商店采用产品广告，同时增加销售。

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购买包装的点火花在离开商店之前消费者的冲动购物。这些包装解决方案通常被置于高交通区域，以提高效率。市场上的品牌正在使用购买点包装解决方案来继电营销信息并加强品牌忠诚度。购买点包装用作有效的工具和新的营销媒体。

购买点包装提供了一种沟通媒介，具有相关的受众，抓住他们的注意力并影响他们的购买行为。市场参与者正在设计采购包装解决方案的定制点，并提供折扣产品，捆绑产品或互补产品等方案，以提高这些包装解决方案的有效性。

有组织零售店的高增长以及折扣和便利店的较高的脚步支持购买包装行业的增长。产品介绍在零售环境中的重要性增加，导致更高的品牌认可增加了全球购买包装点的需求。

行业动态

成长司机
对消费品的日益增长的需求推动了购买包装市场的增长，特别是在新兴经济体中。人口越来越多，个人护理和食品和饮料部门的需求增长补充了市场增长。

The growing inclination of consumers towards beauty trends and the introduction of innovative personal care products in the market at competitive prices by market players further augment market growth. Other factors influencing the point of purchase packaging market include improving lifestyles, penetration of organized retail stores, and increasing disposable income.

亚太地区市场为市场参与者提供有利可图的增长机会。由于采用西方生活方式以及消费者的可支配收入，该地区的快速食品越来越多。全球参与者正在在该地区扩展其业务，以增加其客户群并改善地理外展。

The demand for point of packaging solutions has also increased in departmental stores, convenience stores, and other small retail stores as they are becoming organized in order to compete with the large retail format. Small retail stores including departmental stores, convenience stores, grocery shops, and others are increasingly adopting the point of purchase packaging solution to increase their consumer base and enhance business.

Point of Purchase Packaging Market Report Scope

The market is primarily segmented on the basis of material, product, industry, end-use, and region.

By Material	By Product	By Industry	By End-Use	By Region
Glass Paper Plastic Metal 其他	Pallet Display Endcap Display Floor Display 计数器显示 侧踢展示 其他	Food and Beverage 个人护理和化妆品 Pharmaceutical Electronics Automotive 其他	超市和大型超市 Convenience Stores Specialty Stores 其他	North America (U.S., Canada) 欧洲（德国，英国，法国，意大利，西班牙，獐鹿） Asia Pacific (China, India, Japan, South Korea, RoAPAC) Latin America (Brazil, Mexico, Columbia, RoLATAM) MEA (Saudi Arabia, South Africa, Israel, UAE, RoMEA)

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材料前景

On the basis of material, the market is segmented into glass, paper, plastic, metal, and others. In 2019, the paper segment dominated the global market owing to its affordability, ease of customization, and growing environmental concerns. Stringent regulations in some countries regarding the use of non-biodegradable packaging solutions would further support the growth of this segment.

Government initiatives along with substantial investment in the promotion of sustainable packaging solutions would accelerate the growth of this segment. The increasing awareness regarding brand owners to reduce packaging costs and volumes and create brand differentiation in the global market has resulted in increased adoption of these packaging solutions.

产品展望

On the basis of product, the market is segmented into pallet display, endcap display, floor display, counter display, sidekick display, and others. In 2020, the pallet display segment accounted for a significant share in the global market. The demand for pallet displays is high owing to its effectiveness for marketing and branding, reduced labor costs, minimal setup and storage, and higher profit margins.

行业前景

在行业的基础上，市场被分段为食品和饮料，个人护理和化妆品，制药，电子产品，汽车等。食品和饮料分部占2019年市场的主要份额。食品和饮料的购买点包装为包装食品提供了简单而经济的方法，同时还提供产品信息，并影响产品的销售和消费利用消费者的脉冲购买行为。

End-Use Outlook

最终用途的基础上,市场分割nto supermarkets and hypermarkets, convenience stores, specialty stores, and others. Supermarkets and hypermarkets accounted for a major share of the market in 2020. Supermarkets and hypermarkets bridge the gap between manufacturers and customers by offering a wide range of product variety at the same location.

Consumers are increasingly shopping from these stores owing to heavy discounts, and availability of a large variety of products under a single roof, and promotional offers to attract consumers. Retailers are taking advantage of this and adopting the innovative point of purchase packaging solutions to expand business opportunities.

Regional Outlook

由于人口增加，食品和饮料和个人护理部门的增长以及改变消费者偏好，北美占据了2020年的全球目的。大型和成熟的零售链，重大投资营销活动以及增长的加强产品介绍的需求推动了该地区的增长。

该地区经营的大型品牌专注于购买包装解决方案的个性化和定制点，为消费者产生影响，提高品牌意识。包装使公司能够区分品牌并提供个性化。

竞争格局

购买包装市场的领先球员包括DS Smith，Felbro，Inc。，佐治亚州 - 太平洋LLC，营销联盟集团，现在，创意展示，Swisstribe，Smurfit Kappa展示，FFR销售，国际纸公司，围栏包装集团有限公司，Menasha包装公司，LLC，Hawver展示，威斯特罗克公司和Sonoco产品公司。