运动营养市场Share, Size, Trends, Industry Analysis Report, By Product (Sports Drink, Sports Supplements, Sports Foods); By Distribution Channel (E-commerce, Brick and Mortar), By Regions; Segment Forecast, 2021 - 2028

报告摘要

2020年全球运动营养市场的价值为165.9亿美元，预计预测期内的CAGR 9.3％。负责市场增长的突出因素包括对不同类型的蛋白质酒吧，能量饮料等的需求上升膳食补充剂，加上世界各地的健身中心，特别是在高收入国家。市场增长也与快速城市化，消费者意识，有影响力的产品营销相辅相成。

According to the estimates of the International Health Racquet and Sportsclub Association, in 2016, it was estimated that in the U.S. alone there were around 38,477 health fitness centers. Moreover, in 2017, fitness club membership in the country increased to 60.9 million, denoting a rise in consumer awareness of fitness among U.S. citizens, thus driving the demand for sports nutrition products and services.

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Industry Dynamics

Growth Drivers
日常活动的越来越重要是积极刺激对运动营养食品和补充产品的需求。消费者对健身相关活动的趋势越来越大。根据“体力活动委员会”的研究，据估计，超过64％的美国人口从事跑步和健身锻炼等强烈的物理锻炼。

Consumers all over the world are increasingly concerned about what they eat and how it impacts their bodies. Moreover, there is a demographic shift in the market from core users, who are regular users to the general people who seek to stay fit, to remain healthy in their daily life. Thus, growing awareness about a healthier lifestyle is expected to create enormous growth opportunities.

运动营养市场报告范围

市场主要是在产品，分销渠道和地理区域的基础上进行分割：

由产品	通过分销渠道	按地区
运动饮料 运动补充剂 Sports Foods	电子商务 砖和灰浆	北美（美国，加拿大） 欧洲（法国，德国，英国，意大利，西班牙，荷兰，奥地利） Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea) 拉丁美洲（巴西，墨西哥，阿根廷） 中东和非洲（沙特阿拉伯，阿联酋，以色列，南非）

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Insight by Product

基于该产品，全球运动营养市场被归类为补充剂，饮料和体育食品。2020年，体育补充占收入份额最大。这种高份额归因于对健康和健身和商业上可获得的补充的认识。

此外，市场部门也由产品发布推动，例如，2017年，主要的，美国的营养补充公司，介绍了它的第一行蛋白质粉末红移和Absolutezero。此前，在2016年，Klean Athleter介绍了Klean Creatine，使运动员能够通过营养来构建肌肉质量并从工作疲劳中恢复。

The sports food market segment is projected to witness a lucrative growth rate over the assessment period. This is due to the rising trend towards nutrition, energy, and protein bars. Moreover, increasing nutrition product launches is also favoring its growth. For instance, in 2018, U.S. based firm Bodybuilding.com, introduced its own privately labeled protein bars, cookies, and creams.

分销渠道洞察

2020年，由于零售店的大量客户群体存在，砂砾市场分部占最大的收入份额。关键参与者沃尔玛，维生素店和GNC的分布式零售链的存在是有助于其增长的主要因素之一。例如，在美国，单独，GNC和维生素ShopPe分别有4,800和785个零售店。

The E-Commerce sports nutrition industry segment is projected to witness the highest growth rate over the forecast period. Such high growth is attributed to the adoption of online channels to purchase nutrition products, as they offer huge discounts to attract customers. Moreover, e-commerce players are introducing innovative strategies to compete with specialty stores for nutrition products. In this direction, in 2018, Amazon introduced its own brand OWN PWR, which comprises 11 nutrition products. Thus, the easy availability of supplements on the online channels is projected to the segment’s growth prospects.

地理概述

北美的运动营养行业占收入份额最大。负责该地区市场增长的因素包括健身链的成员，娱乐和体育活动的增加，加上运动员之间的良好营养，以及电子商务球员介绍介绍其私人标签品牌的崛起。此外，该地区拥有较小的，中等和大型市场参与者，在价值链中运营，对市场增长显着贡献。

Asia Pacific sports nutrition market is projected to grow at a lucrative market growth rate over the assessment period, primarily due to its increasing popularity. Moreover, rapidly rising concerned digital infrastructure in low-income countries like India and China, creates significant market opportunities for the e-commerce players, which further drives the sales of such products. Moreover, rising sports activities also contributing to its market growth.

竞争洞察力

在体育营养行业中运营的突出市场参与者是格兰比亚PLC。，Sternlife，Optimultition，Hormel Foods Corporation，Cytosport，Inc。，Clif Bar＆Company，Stikely Van Comp，Inc。，Max Nutrition和Musclepharm。