植物的肉类市场份额，规模，趋势，行业分析报告，由来源（大豆，小麦，豌豆等）;按产品（汉堡馅饼，香肠，条纹和掘金，肉丸，其他）;通过申请（零售店，FoodService，电子商务），按地区;分部预测，2020 -2027
- 公布日期：7月2020年7月
- 页数：108
- 格式：PDF.
- 报告ID：PM1689
- 基数：2019年
- 历史数据：2016-2018
报告摘要
2019年全球植物的肉类市场的价值为111亿美元，预计将在2020-2027期间在15.8％的CAGR中增长。负责全球植物肉类生长的因素是由于素食种群和植物的肉类产品，消费者对其营养效益的增长，以及由于Covid-19疑虑而增加的健康问题。
The global pandemic of COVID-19 has positively impacted the sale of Plant-Based meat, particularly in the U.S. and Europe. The conventional meat industry in the U.S. is in a tailspin. Owing to the risk of infection and country wise serious lockdown, then the meat packing plants in the U.S. are closed. This closure has led to reduction in more than 25% of the meat production and disruption in the food supply. Plant-Based meat producers such as Tyson Foods have announced to take advantage of such gap in food supply chain across the country. Moreover, the U.S. based Plant-Based meat giants, Beyond Meats, and Impossible Foods have taken steps to increase their retail footprint.
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Industry Dynamics
增长司机
基于植物的蛋白质需求由健康问题和千禧一代驱动
全球社会媒体的扩大范围，对食品行业透明度的担忧，有关疗效，效果，动物基于蛋白质食品的可持续性的临疑，极大地影响了消费者的购买决策。随着Covid-19的持续大流行，怀疑源自动物，消费者将消费者从肉类产品转移到植物的肉是不可避免的。植物的肉类位于这些社会动态的利润丰厚的十字路口，并且可能会受益于这种现象。
Consumers around the world are reducing animal meat, owing to growing awareness of link between high meat consumption and spread of non-communicable diseases (NCDs), as supported continuous scientific evidence over the years. This in effect encourages health campaigners, experts, and policymakers to send a clear message about the effects of less meat consumption. The trend is expected to continue over the years. According to the research published in the British Medical Journal (BMJ) related elevated rates of red meat intake to a 26 per cent enhanced likelihood of developing more than nine NCDs, including obesity, type 2 diabetes, strokes and Alzheimer's. Moreover, the World Health Organization (WHO) also listed red and processed meat as carcinogenic.
食品技术的创新
Advances in plant-based meat products is attracting a great deal of customer and national press attention, as well as filling inventory in supermarket aisles and food service menus. We've already seen innovative new products and companies appear across categories. However, we may be on the verge of a revolution in food technology that could accelerate this trend exponentially. Innovations such as synthetic fertilizers, herbicides, selective breeding and antibiotics have enabled food production to keep pace with population growth since the 'Green Revolution' of the 1930s to 1960s.
但是，这些生产力收益有限。动物耕种本质上效率低，特别是在饲料的转化方面。据世界资源研究所（WRI）出版的研究，2016年，即使是最有效的肉类鸡，也转化为动物蛋白，只有大约11％的饲料能量。逐渐理解，这种低效率产生了一种准备摇动的机制。此外，这将在费用的一小部分和效果不那么不利的情况下产生显着的生产率。
挑战
消费者对过度处理和不必要的重新评论的成分的令人震惊可能是植物型肉类生产商的最大障碍。植物的肉类产品仍将破译的疾病。此外，市场也受到支持基于动物的肉类产品的诉讼的诉讼。
植物肉类市场Report Scope
该市场主要是根据源，产品，分销渠道和地理区域进行分段。
通过来源 |
由产品 |
通过分销渠道 |
按地区 |
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来源洞察力
基于来源，全球市场分为大豆，小麦，豌豆等。2019年，大豆部门预计将占据植物肉类市场。该部分的高度份额是由于其蛋白质丰富性和广泛的人气。与豆类相比，大豆基肉是一种优秀的蛋白质来源。它还含有一种不同种类的蛋白质，其在动物肉中不存在，包括膳食胆固醇和饱和脂肪。
根据美国心脏协会（AHA），饱和脂肪的大豆食物较低，而动物蛋白质高饱和脂肪和胆固醇，这增加了发育心血管疾病的概率。此外，由于Covid-19被认为是源于动物的动物基于动物蛋白质的消费者越来越多的消费者的关注，并且采用素食饮食的采用预期推动大豆的肉类产品的使用。
Insight by Product
在产品的基础上，全球市场分为汉堡小馅饼，条带和掘金，肉丸，香肠等。2019年，汉堡馅饼产品部分预计将在所有细分市场中最大，并且在研究期间预计将增长最快。由于低脂肪含量和低麸质含量，消费者之间的汉堡小馅饼的高偏好。此外，来自零售渠道的汉堡小馅饼的消费者偏好和对汉堡馅饼的需求的转变可能会补充汉堡馅饼的吸收。
Insight by Distribution Channel
分销渠道的基础上,全球market is categorized into Retail Outlets, Foodservice, E-commerce. In 2019, the e-commerce channel is expected to grow at the fastest rate over the study period. Increasing participation of omni-channel and internet penetration would support the development of e-commerce in the plant-based meat industry. E-commerce platforms are expected to see growing competition for plant-based meat products, while customers may stop heading to grocery outlets due to the introduction of lock-downs in the light of the ongoing pandemic. Distributors will switch to e-commerce and electronic shopping platforms for the sale of plant-based meat goods, resulting in higher competition from these sources. However, the operation of cold chains is still a possible problem for these outlets.
Geographic Overview
地理上，北美是植物肉类市场中最大的收入贡献者。北美地区，特别是美国，正在经历不利的Covid成果。欧洲革命素食的日益增长的趋势推动了基于植物的肉行业的成长。英国举办了世界上最大的素食种群，进一步推动了欧洲蔬菜肉类产品的需求。最新的Covid-19流行病和基于动物食物的不利比较也将在未来几年内提高北美和欧洲的需求，因为科威德在这两个领域的各个国家已经看到了最严重的影响。
Moreover, developed economies across the world had issued dietary guidelines to reduce the consumption of animal meat consumption. European countries such as the U.K, Sweden, France, and the Netherland had established guidelines for its citizens to reduce intake meat and dairy products.
Canada's Food Guide focuses on plant-based foods over animal proteins. In 2016, China's Ministry of Health revised to lower the range of meat consumption to encourage its citizens to reduce their intake of meat. Moreover, The French National Assembly adopted an amendment to the country's Rural Code in April 2018, where it states that designations relating to animal products cannot be used to market food products of which is a substantial part of vegetables.
2018年新型食品调整改革旨在通过为产品授权创造一致的机制来改善这些要求的前两项要求，以便提供更快的消费者接受货物。创新的资金，在新的食品监管范围之外，虽然提供了五年的数据保护，支持申请的新科学数据通过在一段时间内保障竞争优势，为制造商提供了一定程度的经济保障。
竞争洞察力
Key players operating in the global market include Impossible Foods, V2food, Beyond Meat, Garden Protein International, Zhenmeat, Morningstar Farms, Novameat, Quorn Foods, Amy’s Kitchen, Omnipork, Maple Leaf Foods, Zikooin, The Vegetarian Butcher, Greenwise, Tofurky, Gold & Green Foods, Sunfed, and VBites. These players have broad industry coverage and high operational and financial strength. They are competing on several factors such as price, product quality, taste, nutritional claims, brand value, advertisement, and promotions.
